Le Mont St Michel is a French clothing brand that has been around for more than a century. The brand has a long and rich history, with a focus on workwear that is functional and timeless.
The Origins of Le Mont St Michel
The brand was founded in 1913 in Pontorson, France, near the famous Mont Saint-Michel monument. It started out as a family workshop, but quickly grew during the 1920s and 1930s into a well-known brand in the region.
Workwear for the Working Class
Le Mont St Michel's early collections catered to the needs of craftsmen and farmers in Brittany and Normandy. The brand focused on creating garments that were functional first and foremost, with a wide range of products that became legendary over time.
Some of the brand's most popular items included the Genuine Work Jacket, made from heavy moleskin fabric, Amiens corduroy trousers, and hunting clothes made from durable cotton coutil.
A Focus on Function
One of the key features that distinguished Le Mont St Michel clothing from other brands at the time was its focus on function. Garments were designed with specific tasks in mind, with pockets and stitching strategically placed for maximum utility. The brand also patented certain buckles and rivets that allowed the clothing to be adapted for different trades.
Prominent advertisers of the day helped to turn Le Mont St Michel into a well-known brand in Western France. Eye-catching ads promoted the brand's functional clothing as the best choice for working people.
A New Direction
In 1998, Alexandre Milan took over the brand and shifted its focus to urban and modern fashion. Although the brand continued to draw on its workwear roots, it began to offer clothing that reflected contemporary trends.
Keeping the Spirit Alive
Despite the change in direction, the brand's design studio remains in the same location in French Brittany where it has always been. Here, designers have access to decades of textile archives, providing a wealth of inspiration for each new collection.
Quality and Durability
Le Mont St Michel clothing is known for its quality and durability. The brand's garments are built to last, and are sought after by vintage clothing and workwear collectors around the world.
The Modern Brand
Today, Le Mont St Michel is a contemporary fashion label that offers modern, urban clothing with a nod to its workwear heritage. The brand continues to offer functional clothing that is built to last, with a focus on timeless style.
Looking to the Future
Le Mont St Michel has a long and storied history, and the brand continues to evolve and innovate. With a focus on contemporary fashion and functional workwear, the brand is well-positioned for continued success in the years to come.