If you're a footwear enthusiast, you might have heard of Fracap - the Italian shoemaker that has been around for over a century. What started as a small operation in a sleepy town in Puglia has now become a globally recognised brand that's synonymous with quality, craftsmanship, and durability. Here we take a look at Fracap's history, its legacy, and what makes their shoes stand out from the rest.
A Legacy of Handcrafted Shoes
Fracap's journey began over a hundred years ago when the founder, Antonio Cappello, handcrafted his first pair of boots for local farmers. He was passionate about making shoes that were not only functional but also beautiful. And that's how every pair of Fracap shoes has been since then - a work of art.Antonio's boots were known for their strength and durability, and soon they became the go-to footwear for farmers and workers across the region. The brand was named after Antonio's family name, and it quickly gained a reputation for quality. By the 1930s, Fracap had become a household name in Puglia, and people from all over the region would flock to their factory to buy their shoes.
One of the most significant milestones in Fracap's history came in the 1990s when the brand designed a military collection for the Italian Army and Air Force. The collection was a huge success, and it helped establish Fracap as a brand that was not only stylish but also reliable and functional.
So what sets Fracap's shoes apart from the rest? For one, they're still handcrafted using the same techniques that Antonio Cappello used over a century ago. Each pair of shoes is hand made with care and attention to detail, ensuring that they're not just functional but also beautiful.
Fracap's shoes are also known for their durability. They're made with high-quality materials that are meant to withstand the test of time. The brand uses only the best leather, and each pair of shoes is treated with care to ensure that they're resistant to wear and tear.
Finally, Fracap's shoes are known for their unique style. The brand has a distinct look that's both timeless and contemporary. They are most known for their now legendry Magnifico M120 boots although all their shoes are the perfect blend of classic Italian craftsmanship and modern design.
If you're in the market for a pair of shoes that are not only super cool but also reliable and durable, then look no further than Fracap’s wide range of styles. Magnifico!
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Here from Alfredo and the family in this short documentary...