Howlin'

Howlin' is the playful knitwear label from Antwerp-based Morrison, built on decades of knitwear expertise. While the parent company has been producing high-quality knitwear in Scotland since 1981, Howlin’ launched in 2009 as a space for more expressive shapes, colours and patterns – all made using the same traditional methods.

Each piece is individually manufactured and hand-finished by skilled craftspeople in Scotland or Ireland, using premium yarns and time-honoured techniques. The result is knitwear that feels joyful yet grounded – timeless in construction, but with a character and energy that sets it apart.