Hartford – The Return of a Classic

Some brands quietly earn their place in your wardrobe – not through hype, but through consistency, quality and an easy sense of style. Hartford is one of those. A label we’ve stocked since the very beginning at Frontiers Man, and one our customers (and staff!) come back to time and again. Year after year, they find what they’re looking for: relaxed, refined pieces that feel familiar yet fresh. 

A French Take on Timeless Style

Founded in Paris in the late 1970s, Hartford built its reputation on laid-back tailoring and soft, easy shirting inspired by classic American menswear. Think washed cottons, vintage plaids and a knack for colour that somehow feels both sun-faded and rich. It’s that understated French interpretation of Americana – wearable, timeless, quietly confident.

Every season, Hartford manages to capture the mood perfectly. Their Autumn/Winter collections always stand out for their depth of colour – warm ochres, inky blues, forest greens and soft plaids that feel instantly at home in cooler weather. The fabrics are what really set them apart: brushed flannels, fine corduroy, soft moleskin, and cottons that have been garment-washed for a lived-in finish. These are shirts that don’t need breaking in – they feel right from the first wear.

The Signature Paul Shirt

At the heart of every Hartford delivery is the Paul Shirt – the brand’s signature style and a mainstay of our shop rails for as long as we can remember. It’s one of those designs that quietly does everything right: a classic fit, perfectly balanced collar, button-through front, and a fabric that feels considered. It comes in a mix of checks, plains and patterns, and every season we bring in around twenty different versions. Customers know exactly what they’re getting – a shirt they’ll reach for all week, and a few colours they’ll wish they’d bought doubles of.

What makes the Paul Shirt so dependable is its versatility. It can sit under a blazer just as easily as it can be thrown over a tee. Layer it under an overshirt when the temperature drops, or wear it open on mild autumn days. Each one has that unmistakable Hartford touch – unfussy, relaxed, and built to look better the more you wear it.

Season After Season

It’s no surprise that Hartford has a loyal following here at Frontiers. The collection sits perfectly alongside other favourites like Oliver Spencer, NN07 and La Paz – brands that share an appreciation for honest fabrics, clever detailing and quietly refined design.

So whether you’re adding to your Hartford collection or discovering it for the first time, this season’s range is a reminder of why it’s become such a cornerstone for us. Come and explore the latest colourways, try a new texture, and find your next favourite Paul Shirt.