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Article: &Sons – Clothes for the Modern Pioneer

&Sons – Clothes for the Modern Pioneer

&Sons – Clothes for the Modern Pioneer

There are plenty of brands that talk about heritage, but few live and breathe it quite like &Sons. Founded with a simple idea – to make clothes for makers – they’ve quickly carved out a place in the modern menswear landscape. Their gear feels rooted in workwear tradition but designed for how we actually dress today: practical, characterful, and built to be worn hard.

This is clothing for men who value durability and detail, who want pieces that pick up stories along the way rather than fall apart after a season. Every fabric, every seam, every pocket serves a purpose. It’s not nostalgic costume, it’s an update on timeless silhouettes – tough shirts, proper jackets, wool knits – given just enough refinement to feel relevant in 2025.

It’s why &Sons belongs at Frontiers. Their collection slips naturally into the line-up alongside Pike Brothers and Red Wing – another brand with deep respect for utility design – while offering its own British spin on workwear and outdoor gear. Together they form a strong backbone for men looking for clothes with substance, not just surface.



Key Pieces in Store

This season’s line-up shows the best of &Sons’ approach to modern workwear. The Carder Shirt in red and black flannel is cut from heavyweight 390GSM cotton with reinforced elbows and buffalo horn buttons, giving it both ruggedness and comfort. The Carver Jacket brings the chore coat up to date in army green cotton with a touch of stretch, plenty of pocketing and French terry lining for everyday wear. For something more outdoors-leaning, the Eiger Mountain Shirt in washed lake blue delivers durability with reinforced panels and a textured finish. On colder days, the Pioneer Cardigan stands out – knitted in the UK from chunky British wool with a shawl collar and leather details, it has both heritage and warmth. Rounding things off, the Sunday Shirt comes in three versatile fabrics: crisp black cotton twill, soft indigo denim with a hemp blend, and a vintage-washed utility navy, each one cut with utility pockets and subtle reinforcements that make them year-round staples.

Why &Sons Belongs in Your Wardrobe

Workwear has long since moved from factory floor to everyday wardrobe, but not every brand gets the balance right. Some lean too far into nostalgia, others strip it down until all the character is lost. &Sons manage to hold the line – honouring the past with authentic details while keeping everything functional, wearable, and modern.

At Frontiers, we’ve always sought out brands that understand this balance. That’s why &Sons sits so well next to Pike Brothers, Red Wing, and the rest of our line-up: menswear labels who treat quality and craft as non-negotiable.

Come and see the collection for yourself. Try the fabrics, feel the weight, and picture how they’ll look after a year’s wear. Because with &Sons, that’s where the story really begins.

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